Rochester Area Hometown Christmas Parade

Sunday, December 8, 2024 at 2:00 pm - Rochester, MI

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2024 RAHC Parade Application!

Christmas Parade Sponsorship Form

About

The Rochester Area Hometown Christmas Parade is brought to you by the Rochester Regional Chamber Foundation. The parade is held annually on the first Sunday in December. The Rochester Area Hometown Christmas Parade is the largest Christmas parade in Michigan featuring over 100 entries marching down a one and a half mile route.

With Presenting Sponsors

Parade Activities & FAQ's

Snowflake Shuttles Snowflake Shuttles Watch Live & Plan Parking Community Afterglow Party Parade Recordings Reindeer Classic 1 Mile Dash

Snowflake Shuttles

Ride the free Snowflake Shuttle from Rochester Hills into downtown Rochester, available from 12:30 - 4:30 pm only on December 8!

Pick Up: Chase Bank at 1290 Walton Blvd., Rochester Hills

Drop Off: W. 4th and Pine Street, Rochester

Snowflake Shuttles

Watch Live & Plan Parking

Watch the Parade Live – The parade starts at 2:00 pm and marches down Main Street from the corner of Tienken & Rochester Road. Participants can view in-person along Rochester Road from Tienken to 2nd Street. Arrive early! Local road closures begin at 1:30 pm. Plan your parking ahead by visiting the city website at https://www.ci.rochester.mi.us/231/Parking. Suggested parking areas in downtown Rochester include the garages located at:

East Parking Platform Garage - 415 East Street
West Parking Platform Garage - 414 Walnut Blvd

Community Afterglow Party

Parade Recordings

Recordings - You can always watch from the comfort of your home by viewing the recording, thanks to Rochester Hills TV. A recording of the parade will air on local cable television in Rochester Hills throughout the month of December! RHTV is available on WOW Channel 10, Comcast Channel 20, and AT&T U-verse Channel 99. Additionally, the recording will be announced when it’s available on the Chamber’s YouTube channel.

Reindeer Classic 1 Mile Dash

1^st Annual Reindeer Classic 1 Mile Dash Fun Run for Rochester Band and Orchestra Boosters (RBOB) - The Reindeer Classics is a 1-mile Dash Presented by GameDay Men’s Health, premiers directly before the 2024 Rochester Area Hometown Christmas Parade. This event invites all ages to don reindeer antlers and race along Main Street. This inaugural event adds festive energy to the day of the parade and support the Rochester Band & Orchestra Boosters. It’s a celebration of community spirit and a chance to enhance local music programs for students. The race begins at 1:30 pm prior to the parade. Registration is $25 per person. Sponsorships and participation registration is available at: https://rhsrpms.weebly.com/

Parade History

The parade, a beloved, long-standing tradition attracts tens of thousands to the Rochester area typically on the first Sunday in December. The Rochester Area Hometown Christmas Parade, started by the Lion’s Club in the 1950’s, became the responsibility of the Chamber in the early 1960’s. Cited as the largest Christmas parade in Michigan, spectators watch as over 100 floats, marching bands and community groups walk down Rochester Road, anticipating the final float, graciously donated by Bordine’s Nursey, carrying Santa and Mrs. Claus.

Sponsorship Opportunities

The parade draws thousands of visitors and residents to Rochester, Michigan. This is a great marketing opportunity to connect with your target audience. With multiple sponsorship opportunities, you could market to approximately 3,000 viewers!